At the Abu Dhabi Grand Prix Formula 1 events, NOMAD devised a masterful activation concept for AMG that artfully brought the brand's story to life.
The event attracted over 20,000 fans and featured an ingeniously designed modular showroom and lounge deck, completed with a DJ booth, setting the perfect ambiance for the Formula 1 weekend’s celebrations. The AMG-themed stand hosted team champions Lewis Hamilton and Nico Rosberg for pre-race interviews and fan meet-and-greets, providing an unforgettable experience to visitors.
