This initiative included immersive, luxury VIP events that replicated the interiors of the vehicles, complemented by artistic displays and Bang & Olufsen sound systems. The meticulous attention to detail encompassed sophisticated registration management, gourmet catering, and the execution of seamless test drives. A specially designed mobile structure supported the roadshow, ensuring flawless execution across six countries without logistical challenges, highlighting NOMAD’s capability to consistently deliver complex, high-standard events.